The Westside's Home for Medical, Psychological, and Aesthetic Care
Personalized, compassionate care for patients ages 7 and older in the heart of Santa Monica.
Now Accepting New Patients
📍 House & Location Calls Available
Primary Care
A medical office that actually knows you
Same-day visits, on-site labs, and providers who remember your name. Primary care the way it should be.
Aesthetic Services
Natural results, trusted hands
Medical-grade aesthetics in a setting where your provider already knows your health history.
Psychotherapy
A safe space to be heard
Compassionate, individualized therapy for children and adults, right here with a provider who truly listens.
Wellness & Regenerative
Feel the difference from the inside out
IV drips and regenerative therapies, all under one roof with your care team.
Medical Weight Loss
See what's changing, not just the number
Medically supervised weight loss with InBody composition tracking, so you know exactly where your progress is coming from.
About the Practice
Medicine that feels personal
At Westside Family Physicians, we believe that great healthcare starts with knowing the whole person. We are a cash-based family medicine practice in the heart of Santa Monica, accepting Medicare and welcoming patients ages 7 and older.
From your first visit, you will be seen by providers who get to know your health history, your goals, and your life. We offer in-person and telehealth visits.
Located at 2811 Wilshire Blvd, Suite 810, easily accessible across the Westside.
"Our goal is to keep you happy, healthy, and youthful."
Dr. Martin Alpert, MD
Meet the Providers
Experienced, caring hands
Dr. Martin Alpert, MD
Physician
Dr. Alpert is a board-certified Family Physician with over 25 years of experience who has been on staff at both St. John's and Santa Monica Hospitals. In recent years, he has focused on an office-based family medicine practice that includes in-office cosmetic procedures. His post-medical school training included a full three-year residency (compared to just one year for general practitioners), with rotations supervised by specialists across internal medicine, general surgery, cosmetic surgery, obstetrics and gynecology, cardiology, dermatology, gastroenterology, pulmonary medicine, and orthopedics. Dr. Alpert has two daughters: Lindsay, who works in real estate, and Ashley, who practices at Westside as a Licensed Marriage and Family Therapist.
Jaime Macone Williams, DNP, FNP-BC
Doctor of Nursing Practice, Family Nurse Practitioner
Jaime is a board-certified Family Nurse Practitioner who believes great care starts with truly knowing her patients. She takes a thoughtful, individualized approach to medicine, focusing on prevention, longevity, and helping patients feel their best at every stage of life. Patients appreciate her attentive listening, approachable style, and commitment to being accessible when they need her. In addition to primary care, she incorporates aesthetic treatments to support confidence and overall well-being. Jaime earned her Doctor of Nursing Practice (DNP), with a focus on improving quality in primary care.
Ashley Alpert, MFT
Licensed Marriage & Family Therapist
Ashley is a Licensed Marriage & Family Therapist with nearly a decade of experience supporting children and adults through anxiety, depression, trauma, ADHD, divorce, and chronic pain. A graduate of Antioch University Los Angeles, she offers both in-person and telehealth sessions, with complimentary 15-minute phone consultations for new clients.
Our Team
Beatriz
Medical Office Manager
With over 25 years at Westside Family Physicians, Beatriz is the heart of the practice's behind-the-scenes operations. As Medical Office Manager, she oversees all billing with meticulous accuracy, from claims and coding to patient statements and reimbursements. Her deep familiarity with every patient account and the inner workings of the practice makes her an invaluable advocate for those navigating billing questions. Over the decades, Beatriz has built trusted relationships with patients and providers alike, and her institutional knowledge keeps the practice running smoothly.
Gigi
Receptionist & Medical Records
Gigi joined the Westside Family Physicians team in 2023 as our newest team member, and quickly became one of its most versatile. As Receptionist, she is the welcoming first point of contact for every patient who calls the office, while also managing medical records, scheduling, and the day-to-day flow of the front office. Her ability to move fluidly between reception, records management, and administrative support keeps the practice responsive and organized. Patients appreciate her warm, efficient approach, and the team relies on her steady energy and willingness to step in wherever she is needed.
Patti
Care Coordinator, Certified Phlebotomist & Medical Assistant
Patti joined the Westside Family Physicians team in 2012, blending clinical precision with compassionate patient advocacy. As a Certified Phlebotomist, Medical Assistant, and Care Coordinator, she performs blood draws, assists with procedures, and manages complex care plans with a steadfast focus on accuracy and patient comfort. Drawing on her background in the music and entertainment industries, she is known for offering high-profile patients the utmost privacy and discretion. As Care Coordinator, she serves as a primary point of contact, facilitating clear communication between specialists and ensuring no detail of a patient’s wellness journey is overlooked.
Patient Reviews
What our patients are saying
Real experiences from the people we care for every day.
★★★★★
"Dr. Alpert has been my personal physician for almost 20 years. I have found him to be knowledgeable, empathetic, available and kind."
Patient of Dr. Alpert
Verified Review
★★★★★
"Jaime was a great listener, very present and very gentle. She explained everything thoroughly and made a referral so I could be seen soon."
Patient of Jaime Macone Williams, DNP
Verified Review
★★★★★
"Dr. Alpert has excellent bedside manner, is knowledgeable, polite and very attentive to any concerns or questions I have."
Patient of Dr. Alpert
Verified Review
★★★★★
"NP Macone was fabulous. She was very professional, took her time to explain everything as well as actually listened."
Patient of Jaime Macone Williams, DNP
Verified Review
★★★★★
"He is one of the best doctors I have ever had. His bedside manner is incredible and he takes his time when he sees you."
Patient of Dr. Alpert
Verified Review
★★★★★
"I was greeted by name and seen immediately. No wait time whatsoever. Staff was funny, engaging, knowledgeable and welcoming."
Patient of Jaime Macone Williams, DNP
Verified Review
Family Medicine
Comprehensive primary care
From preventive wellness to ongoing chronic disease management, our team supports your health at every stage of life.
Preventive Care
Annual physical exams, comprehensive lab testing, and personalized discussions about recommended immunizations, all designed to help you stay ahead of potential health concerns.
Acute Illness
Same-day and next-day appointments for colds, flu, infections, and urgent non-emergency conditions.
Chronic Disease Management
Ongoing care for diabetes, hypertension, thyroid disorders, high cholesterol, and more.
In-Office Lab Work
Bloodwork and diagnostic testing performed right in our office, with referrals for specialist consultations when needed.
On-Site Radiology & Nuclear Medicine
Advanced imaging available right in our building, including MRI, CT scans, X-rays, and mammograms. No need to travel elsewhere for your diagnostics.
Women's Health
GYN exams, contraception counseling, hormone management, and preventive screenings.
House & Location Calls
We come to you. Our providers offer in-home and on-location visits for patients who prefer the convenience and comfort of being seen outside the office.
Telehealth Visits
Virtual appointments for follow-ups, prescription renewals, and minor health concerns.
Aesthetic Services
Look and feel like yourself
Natural-looking results delivered in a trusted medical setting by our experienced providers.
Neurotoxin
Botox® and Xeomin® to smooth fine lines and wrinkles on the forehead, between the brows, around the eyes, and more.
Botox®Xeomin®
Dermal Fillers
Restore volume, smooth deep folds, and contour facial features for a naturally refreshed appearance.
LipsCheeksJawlineNasolabial Folds
Chemical Peels
Professional-grade chemical peels to improve skin texture, tone, and clarity. Customized to your skin type for a brighter, smoother complexion with minimal downtime.
Skin RejuvenationTextureTone
Plexr Plasma
A minimally invasive, FDA-cleared cosmetic procedure performed in our office. Plexr uses plasma energy to tighten and resurface delicate skin around the eyes and mouth. Most treatments use only topical numbing, and some require none at all, delivering excellent results with minimal discomfort and little to no downtime.
We recommend booking a consultation so we can review your goals and design a plan tailored to you. The consultation fee is credited toward the cost of any treatment you choose.
Psychotherapy Services
Therapy that meets you where you are
Compassionate, evidence-based therapy with Ashley Alpert, MFT, for individuals, couples, and families ages 7 and older.
Cognitive Behavioral Therapy (CBT)
An evidence-based approach focused on identifying and shifting unhelpful thought patterns to change how you feel and behave. CBT is highly effective for anxiety, depression, OCD, phobias, insomnia, and stress, often producing meaningful results in a structured, goal-oriented timeframe.
A skills-based therapy that blends cognitive techniques with mindfulness and acceptance. DBT helps you regulate intense emotions, tolerate distress, navigate relationships, and stay grounded during difficult moments.
A present-focused, experiential approach that brings awareness to your thoughts, feelings, and patterns as they arise in the moment. Gestalt work supports deeper self-understanding, emotional integration, and authentic connection with others.
Self-AwarenessPresent MomentEmotional Integration
Solution Focused Brief Therapy (SFBT)
A short-term, goal-oriented approach that focuses on building solutions rather than analyzing problems. SFBT highlights your existing strengths and helps you identify concrete steps toward the changes you want to see.
Goal-OrientedShort-TermStrengths-Based
Strength-Based Therapy
An empowering approach that begins with what is already working in your life. By identifying and building on your innate strengths, resilience, and resources, this method fosters lasting growth and confidence.
ResilienceEmpowermentGrowthConfidence
Wellness & Regenerative
Advanced therapies for whole-body wellness
Innovative therapies that support your body's natural restorative capabilities and help you feel your best from the inside out.
IV Therapy
Customized intravenous infusions delivering vitamins, minerals, and hydration directly into the bloodstream for rapid absorption and maximum benefit.
HydrationVitamin InfusionsRecovery
Weight Loss & Body Composition
Medically supervised weight loss programs paired with body composition assessment using the InBody scale, providing a detailed analysis of muscle, fat, and water to track your progress with precision.
Medical Weight LossInBody ScaleBody Composition Analysis
Regenerative Medicine
Innovative biologic-based therapies designed to support your body's own restorative processes, enhance recovery, and optimize long-term vitality. Non-surgical options for those seeking to heal and renew from within.
We are welcoming new patients. Call us or fill out the form to request an appointment.
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Address
2811 Wilshire Blvd, Suite 810 Santa Monica, CA 90403
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Phone
(310) 393-0739
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Telehealth
Available for eligible visits
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Payment
Cash-based practice · Medicare accepted
Billing & Insurance
Westside Family Physicians is a cash-based practice that accepts Medicare through a reasonable annual membership fee. For non-Medicare patients, services are paid in full at the time of each visit. For patients with out-of-network benefits (typically PPO plans), we submit claims to your insurance as a courtesy and refund any reimbursement we receive directly to you. HMO plans do not include out-of-network benefits, so this courtesy does not apply to HMO members.
Office Hours
Monday – Thursday8:30 AM – 4:30 PM
Friday8:30 AM – 4:00 PM
SaturdayClosed
SundayClosed
24/7 After-Hours Care
A healthcare provider is available 24/7 for emergencies. After-hours and weekend care is also available for an additional fee. Call our office and follow the automated prompts to leave a message for the on-call provider.